Press Release
The Jaded Life Collective comprises an informal, rotating membership of up to 70 designers who take part in various fashion events from runway showcases to tradeshows, pooling experience and expertise to demonstrate the collective's mission of effecting mutual support to emerging talent. Fashion shows are curated to showcase complementary designers thematically for a given show. This is facilitated in part by partners and sponsors who support the Jaded Life Collective's social enterprise ethos and values. We acknowledge the ongoing support of many individual supporters and organisations, especially those listed below who have contributed to enable the next scheduled British Fashion Council London Fashion Week event to take place, featuring both new and returning JLC designers. This tenth catwalk iteration of the JLC's participation since its establishment in 2017 (see NEWS: 27/11/17) is sponsored by the BFC, Jaded Life having been a BFC member since 2020. Since its inception, many alumni designers have used the platform as a springboard to launch successful careers from being stocked in prestigious department stores and exclusive boutiques (e.g.Vaseghia) to setting up atelier studios commissioned by Versace having worked with Dua Lipa and Shakira (Nicola Bacchilega) and collaborating with such celebrities as Beyonce on her Renaissance Tour (Melissa Simon-Hartman) while twice British Vogue-featured Sibu (see NEWS: 23/9/22) has dressed Grace Jones (see NEWS: 6/7/14) and 2022 Grammy-winning opera star Anthony Roth Costanzo (see NEWS: 5/10/22). Moreover, the JLC has pushed the envelope in terms of creative high tech with Holition and the augmented reality specialists Deep Gears' animated 'avatar army' who otherwise has gone on to work with Hugo Boss while Alec Christie has shot fashion films for the Cannes Festival. Additionally, we also promote the artistic contributions of catwalk set designers such as award-winning florist Wagner Kreusch who recently worked for Rick Owens and international painters Daniela Raytchev and Bruce Chidovori. A new initiative in 2024 is to promote several featured current fashion design students collectively in a capsule Saint Martins Collection.
Partners & Sponsors
Nikki Kravshik, Stephanie Harrison, Emma Early, Audrey Khew & Georgia Mulvaney-Thomerson @ The British Fshion Council:
britishfashioncouncil.co.uk & instagram.com/britishfashioncouncil (BFC)
organisers of London Fashion Week & founders of The Institute of Positive Fashion:
instituteofpositivefashion.com & administrators of the London Fashion Showcasing Fund sponsoring this event.
Connor Mantle @ Origins of CJM: originsofcjm.co.uk & instagram.com/originsofcjm: model talent management & media production
Jenny Paul @ Unite Hair UK: instagram.com/unite_hair_uk?hl=en
Claire Perez @ New York Makeup Academy: instagram.com/newyorkmakeupacademy
Giulio Capodimonti @ Deep Gears: deepgears.com & instagram.com/deepgears_ltd: customisable styling app & augmented reality
Rabi Sultan @ Roaming Pixel: roamingpixel.com & instagram.com/roaming.pixel/?hl=en: house photographer: stills &
fabukmagazine.com/category/fashion & instagram.com/fabukmagazine: magazine editor
Rolfe Klement: instagram.com/rolfe.k & instagram.com/rolfe.film.video: freelance videographer (& stills photohgrapher)
Alec Christie @ Craft UK: www.craftww.com & alecchristie.com: film director, producer & videographer &
Sonia Amini : instagram.com/sonia_amini: video editor & media producer
Claudia Rice @ Ramsgate Media / The Mascot Gallery: themascotgallery.com & instagram.com/claudiarice: jewellery designer
Daniela Raytchev @ danielaraytchev.com & instagram.com/danielaraytchev (sponsored by Cass Art: cassart.co.uk: artist)
University of the Arts, London: Central Saint Martins & London College of Fashion : arts.ac.uk: global #2 art & design university