The Jaded Life Hub cluster exhibited at the industry-leading AW18/19 Pure trade fair at Kensington Olympia held on 11-13 February. The collective of ambitious menswear and womenswear designers debuted their latest collections as fashionistas and buyers descended on this influential biannual event. A new emphasis from JL is on urban sportswear 'athleisure' in its forty-item Eclecticism Collection, the H62 stand being located within the expanding Pure Man section; see website floorplan: purelondon.com / @PureLondonShow. c. 2 min video clip: www.facebook.com/purelondon/videos/10156099558167486

The JLH co-exhibitors are long-term collaborators Urban Species, specialist retailers of licenced pop culture merchandise: urbanspecies.co.uk / @UrbanSpecies alongside the contemporary Belgian designer Geoffrey Sas: geoffreysas.com / @geoffreysas (pictured) who attended the November hotel JLH launch (see NEWS: 27/11/17). Additionally, the complementary coats to cowhides signature pieces of artist-designer Kervin Marc enhanced our distinctive stands: kervinmarc.com (see images).  

Good to see many friends old and new at our buzzy stand including current brand ambassador actor Dhvel Patel, pictured in group shot. Expressions of interest and orders were taken from boutiques in Ibiza, Montreal, Marseille and Berlin and a promising collaborative partnership forged with youcanlab.it of Italy.